Greed

Greed is one of the seven princes of Hell, ruling over House Greed within the Seven Circles. He is first introduces in Kingdom of the Wicked, the first book of the series, when Emilia visits his gambling den in Italy.

Biography
At some point before the events of Kingdom of the Wicked, Greed was in contact with Vittoria. It is unclear exactly what transpired between the two, but it did end with her giving him her amulet sometime before her attack in the monastery.

Kingdom of the Wicked
Greed is first introduced when Emilia wanders into his gambling den in hopes of finding more answers about her sister's murder. He is found sitting behind a massive desk, and surrounded by extravagant and expensive items, true to his own name. He tries to convince Emilia to join House Greed, offering her a deal: in exchange for her amulet and soul, he would give her information and the Eye of Darkness—a necklace that he claims grants the wearer protection against those who have ill intent. She turns him down, but offers her an answer to one question. She tells him to tell her about the Horn of Hades, and he does. Emilia then tricks him into answering a second question: how to break a demon spell cast on an object.

Greed then tells her Vittoria gave him her amulet, and that he hid it below the cathedral to be guarded by a Viperidae—a demon with the appearance of a giant viper.

Appearance
He is described as having a finely carved face and bronzed skin. His hair is a dark auburn color, and he has deep russet eyes, and the combination of copper shades make him look like a coin melted and re-formed into a human shape.

Personality
Unlike Envy, who displayed his power immediately upon meeting Emilia, Greed dampens his down as though feigning weakness. His Greed manifests itself through a selfish desire to own both things and people. While Envy wishes to covet Emilia like a trophy, Greed wants to use her as a tool for more power.

Abilities
Like his brothers, Greed possesses the ability to influence the emotions of those around him and strengthen their greed. He is less powerful than Pride and Wrath, though it is unknown exactly where he sits in the hierarchy. The prophecy spoken by Emilia's grandmother, Nonna Maria, at the beginning of Kingdom of the Cursed suggests he is the fourth in terms of power hierarchy, but this had not been otherwise confirmed or outright stated.